Corporate/Startup Experience

SQUARESPACE // Senior Product designer (Individual Contributor)

Responsible for design needs for the customer experience and product development of the current and future CMS platform.

2017 Nov - Current


UBER // Designer Manager (Management)

Manage and lead the design team, collaborate with internal product managers, external agencies and internal branding team to define and shape the roadmap and role of to create a unified user experience across the external facing web ecosystem.

2017 Jul - 2017 Oct


UBER // Senior Product designer (Individual Contributor)

Lead visual design, user experience and define product vision for Manage the work created by the team, Collaborate with internal product managers, external agencies and internal branding team to scale and automate the web presence of

2016 Feb - 2017 Jun


UBER // Lead Product designer (Individual Contributor)

Collaborate with visual designers, product managers, engineers and external agencies for the redesign process of Create wireframes, Flow diagrams, Sitemaps and other miscellaneous artifacts to support the team.

2015 Aug - 2016 Feb


Agency Experience


AKQA // UX Design Director

Responsible for the following brands/projects: Directv’s Future entertainment platform Interaction model development. Jordan brand’s, physical experiences and service programs

2014 Dec - 2015 Aug


R/GA // UX Design Director

Responsible for the following brands/projects:Samsung global campaigns, Google, Airbnb, Telstra

2014 Jan - 2014 Nov


AKQA // UX Design Director

Responsible for the following brands/projects:Audi (, Retail solutions and Ownership programs )

2013 - 2014


AKQA // Senior UX Designer

Responsible for the following brands/projects:Audi ( AudiUSA, Retail solutions)

2012 - 2013


Crispin Porter + Bogusky // UX Designer

Responsible for the following brands/projects:American Express OPEN(Open forum redesign), Microsoft Windows(Back to school facebook campaigns), Windows Phone (Campaign and retail strategy), Bing (Campaign promotions), Burger King (whopper lust), Domino’s(,Thinkoven, Pizza builder),Kraft Mac&Cheese(Social media strategy), Belvita Breakfast ( and facebook page design),Milka(social campaigns) ,Paddy Powers(ecosystem planning), Angel’s Envy(product development concepting),Toronto Tourism(Campaign site), Metlife(Campaign app), Diesel(Campaign strategy), Arby’s(Arby’ redesign)

2011 - 2012




KidsII Inc // Product Design Intern

Work in different areas of the product development cycle for Baby Einstein and Bright Starts brands.Ideation / CAD / specifications for manufacturers / focus group studies / prototyping / illustration work for products / packaging



Freelance Projects


Allure Energy // Freelance Designer

Concept design of an energy conserving smart thermostat. Concept and product development



Freescale Semiconductors // Freelance Designer

Concept development / Interaction design for smartbook concepts user Interface design / graphic design / product concept design.



Academic Consulting


The Limited :: Travel accessories and Luggage design.

Design research coordination / project management / collaborative design studio with fashion and industrial designers.



IHG ( intercontinental hotel group ) :: Social media strategy design.

Interaction design / ethnographic research / market research / strategy design / collaborative work with graphic designers, interactive designers and marketing professionals.



JCB :: Strategy design project to reposition the skid steer in the North American market.

Field research, contextual research (Houston TX) / graphic design / extreme user interviews / affinity diagrams / service and experience design / collaborative work with advertising design, graphic design graduate students.



SCAD (Quality Enhancement Program) :: represented the undergraduate students at the school of design.

Structure new form of collaborative classes between different schools within SCAD and with the external clients.service and program design / collaborative work with faculty, department chairs and school representatives.



Freescale Semiconductors :: Netbook concept design, product eco-systems and interface design.

Ideation / CAD / 3D rendering / Contextual research / culture probe / shadowing / user interviews / experience prototypes / scenarios / focus group studies / affinity diagrams) / collaborative work with graphic design graduate students



KidsII :: Infant toy concept development.

Ideation / CAD / market research / electronic design / programming / model making



Gulfstream Aerospace :: Aircraft seating design / brand experience.

Ideation / CAD / model making

2007 - 2008


Gulfstream Aerospace :: Aircraft interior and control system design.

Ideation / CAD / market research / graphical Interface design




Savannah College of Art and Design

MFA (Masters of Fine Arts in Design Management)



Savannah College of Art and Design

BFA (Bachelor of Fine Arts in Industrial Design)



Limkokwing University

Degree / Industrial design (Transferred to Industrial Design Program @SCAD)



Swinburne University

Degree / Mechatronic engineering (Transferred to Industrial Design Program @Limkokwing University)



Contact Info



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